Wiesbaden, Germany - Direx GmbH announced today that Dov Gelvan has joined to further develop their growing portfolio of regional and national accounts.

Dov Gelvan comes with a wealth of experience within the Industry, most recently with as VP Sales Europe at Venus Concept and Syneron GmbH where he served as General Manager where he will be working closely with the extended European medical community to build, coordinate and execute Sales and Marketing strategies. Dov will also continue providing business services to many of the hospitals in the European market. Dov comments "I am excited to start a new challenge within DirexGroup and look forward to working with the teat to further develop their already extesive product and service suite.  I am fortunate to be joining a cmpany that prides itself on top quality service".

Niv Ein-Gal, COO, said "Dov's wealth of experience and industry knowledge has already made him a key addition to the DirexGroup family.  We view his appointment as a sign of our commitment to being the leading company in the field of Urology. Our new innovations and the increasing demand from our customers led us to look for an addition to our team who will fit in with our criteria of innovations and exceptional service and it is very fortunate that we were able to find someone of Dov's caliber to fulfill this role. I'm confident that Dov will play a key role in providing and implementing high quality solutions for our client."

Dov Gelvan was born in Denmark and holds an MBA in Marketing and International Business from the renowned Henley Business School, England.

About DirexGroup:
DirexGroup and Initia have created an alliance that specializes in introducing innovative high-technology devices for urologists in all worldwide markets.  DirexGroup, established over 20 years ago, has continuously extended its worldwide presence in numerous countries and markets.  DirexGroup has put its emphasis on the field of urology and offers urologists and medical centers various equipment and service solutions to their clinical and economic needs.  Our products are characterized by reliability, modularity and transportability combined with cost effectiveness and ease of use.  Worldwide network of committed service centers assure adequate support and maintenance.  Contact DirexGroup at This email address is being protected from spambots. You need JavaScript enabled to view it..